TARGETED ADVERTISING IN SOCIAL MEDIA

A fast way to attract customers from social networks like Instagram, Facebook, YouTube.
Opportunities for more precise targeting of potential customers.

What is targeted advertising?

Just the essence briefly - more details are at the bottom of the page.
Targeted advertising is a method of advertising on the internet where ads are delivered to specific groups of users based on their demographic characteristics, interests, behavior, and other parameters. This approach allows advertisers to effectively deliver their messages to the target audience, which in turn increases the chances of attracting customers and sales.

Targeted advertising is often used on social media platforms such as Facebook, Instagram, and others. It allows advertisers to flexibly adjust targeting parameters and accurately define their target audience, making advertising campaigns more effective and successful.

How do you acquire customers and orders from targeted advertising and how much does it cost?

What you need to know and it's important to understand.
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Precisely configured target customer groups.
Customers are attracted from targeted advertising through relevant and personalized ads tailored to a specific target audience. To do this, advertisers need to:

  • Select a target audience based on interests, age, and other criteria.
  • Create an appealing ad that will interest this audience.
  • Set up the ad display only for the selected audience on social networks or other sites.
  • Monitor results and improve the advertising campaign to attract more customers.
In this way, targeted advertising makes ads more relevant to users, increasing the chances of attracting them as customers.

Results of targeted advertising campaigns on the examples of our clients.

Statistics of results in numbers and British pounds.

126 applications per month and sales amounting to 15,000 British pounds for a kitchen manufacturer.

Project: Tocca Ferro furniture studio https://www.tfstudia.ru/

Task: Set up targeted advertising on Instagram and receive 3-5 requests for kitchen cost calculation per day.

Preparation for advertising launch:
What was done before the advertisement was launched:
— Competitor analysis was conducted
— The client's Instagram and his services were studied
— A promotion strategy was developed
— Creatives were created

Working on the target audience (TA) and audiences:
The following audience segments were used for advertising:
Direct interests — furniture and kitchen
Interests in repair and home improvement
Buying an apartment
Indirect interests
The advertisement was targeted at men and women with age segmentation.

Work process: traffic was directed immediately to direct contact with the manager

Results:
The total spent on the advertising campaign - £400.
The number of applications received - 126
The average price per application - £3.

We made:
— 7 sales with a check of £1300 + (another 2 are at the advance payment stage)
— Generated revenue of £15,000.

Construction of wooden houses.

TASK
Launch targeted advertising, attract an audience to the VK group, draw attention.

Audience. Key requests:
  1. Construction of wooden houses;
  2. Construction of baths;
  3. House and cottage projects
  4. Audience of competitor companies.
Location: cities of Moscow and Yaroslavl regions.

Results based on 1 week:
  1. More than 120 transitions from the ad
  2. The cost of a transition £0.05
  3. The cost of joining £1

SETTING UP TARGETED ADVERTISING FOR AN ONLINE APPLIANCE AND ELECTRONICS STORE

Task for setting up an advertisement:
Setting up targeted advertising via MyTarget to receive orders.

Goal
Attracting an audience to an online store of home appliances and receiving orders.

Who it was targeted at:
Cold traffic was directed to a separate card for each discounted item (so-called promo cards).
Retargeting was used to attract those who visited this card.
After a while, dynamic retargeting was added to the general online store.

What was tested on cold audiences:
A number of audiences based on various interests.
Audiences with interests directly related to the product.
Lookalike audiences based on those who made a purchase and website visitors.
Competitors and lookalike audience based on competitors' audience.

Analysis of the results:
Pixels placed on specific pages of the site.

Result:
Total budget: £1500
Total number of unique purchases: 168
Total revenue: £3800

Promotion of the apartment renovation company 'Good Renovation'

TASK: To increase the number of reposts, as well as gain subscribers. In the end, the advertising plan was implemented.

Target Audience:
Location - Nizhny Tagil, people over 21 years old.
Using a parser, we analyzed the audience and collected:
Segment 1 - Audience of direct competitors (apartment renovation companies)
Segment 2 - Residents of new buildings (residential complexes)
Segment 3 - Audience interested in related services (kitchen sets, furniture groups, furniture repair, design and interior)
Segment 4 - Segments suggested by VK (housing purchase, business, home improvement and renovation)
Segment 5 - Activities over a month in the groups of direct competitors (apartment renovation) of 10 or more (a small but warm audience that gave a good result)
Segment 6 - Activities over a month in related topics (design, interior, furniture manufacturing, and similar home improvement groups) from 20 or more (an audience that did not justify itself at all and performed poorly)

Course of Work:
A unique selling proposition was created, specifically a draw of a certificate for apartment renovation services worth 100£.
For the initial test, we decided to use promo posts, as the current banner advertising does not give the desired results. Unique texts and creatives were created for each audience. A total of 13 creatives and texts were tested.
The best result was shown by carousel-format advertising, the cost of a click was only 4-5 rubles (!), which is a very good result for the apartment renovation niche. A separate ad campaign was also set up for existing subscribers.

Conclusion:
During the entire test advertising campaign, 60£ were spent.
The average cost per click - 0.08£.
The number of entrants — 221 people (in 2 weeks)

The average bill starts at 500£.
The average cost per entrant is 0.27£, which is a very good result for the apartment renovation niche.

Our clients

We work with the UK, the EU, Ukraine, Kazakhstan, and other countries.
Marketing knows no borders!
The prices for managing targeted advertising.
Prices are not a public offer.
If you have a counter proposal - write to us - let's discuss!
One product/service
Facebook+Instagram or one other social network
£299 per month
If you have only one product or service. Territory does not matter.
ORDER
Several similar products/services or several categories of products/services
Facebook+Instagram or one other social network
£499 per month
If you have several products or services or several types of products/services.
For clarification - write to us. Types of products/services can vary greatly in volume of work.
ORDER or CLARIFY
Large online store or many types of services
Facebook+Instagram or one other social network
£799 per month
If you have a very large number of products/services, diverse products/services that require separate work for each group of products/services.
Price is approximate, we can specify individually after evaluating the volume of work.
ORDER or CLARIFY
When choosing a performer to promote your business, consider the expected result in the total expenses ;)
Perhaps some of the competitors will offer, at first glance, more favorable conditions. Keep in mind that our experience in promoting various businesses is over 20 years. We know how to promote any business, and we can name real figures of results based on our practice. We will definitely make the promotion of your project much better than most cheaper competitors. As a result, attracting each new customer will be more profitable for you than with cheaper competitors.
I need targeted advertising
Yes, that's exactly what I need - quick results and precise target groups. And I have a budget for advertising of £300 per month or more
If you enjoy reading, it's right here. If you want to get down to business, scroll back up.

Targeted advertising: the key to your successful promotion on the Internet.

Targeted advertising has become an integral part of successful business promotion.
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Targeted advertising allows you to achieve maximum results with minimal expenses.
Targeted advertising has become an integral part of successful business promotion in the modern world of internet marketing. Thanks to its flexibility and the ability to precisely target the desired audience, targeted advertising allows achieving maximum results with minimal costs. In this article, we will explore the key aspects of targeted advertising and its application on popular platforms such as Facebook and Instagram.

Targeted Advertising: What Is It?

Targeted advertising is an internet advertising method in which ads are shown only to a specific group of users based on their interests, demographic characteristics, geolocation, and other parameters. This approach enables a more precise ad targeting, focusing efforts on attracting the most promising customers, which, in turn, increases the efficiency of advertising campaigns.

Promotion through targeted advertising: advantages and peculiarities

One of the key advantages of targeted advertising is the ability to flexibly adjust the parameters of ad display, which allows for optimal distribution of the advertising budget. Additionally, targeted advertising provides the opportunity to interact with potential customers at different stages of the sales funnel, enhancing the overall effectiveness of the promotion.

Advertising on Facebook: opportunities and approaches

Facebook is one of the most popular social networks in the world, and advertising on Facebook offers vast opportunities for promoting your business. Thanks to powerful targeting tools, you can set up an advertising campaign based on the interests, age, gender, location, and other parameters of your target audience. This allows achieving high conversion rates and improving the results of your advertising campaigns.

Facebook Ads Manager offers a variety of ad formats, such as images, videos, carousels, and collections, enabling you to create creative and engaging advertisements. Moreover, the platform provides detailed statistics and analytics, allowing you to track the results of advertising campaigns and optimize them for maximum efficiency.
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Advertising and promotion on Facebook
Facebook is one of the most popular social networks in the world

Advertising on Instagram: attracting a young audience

Instagram is a popular social network, especially among the younger audience. Advertising on Instagram allows companies to attract new customers with visually appealing and vibrant ads. Targeted advertising on Instagram also provides access to flexible ad display settings, ensuring the high effectiveness of advertising campaigns.

As with Facebook, Instagram offers various ad formats, such as images, videos, carousels, and stories. Furthermore, the integration of Instagram with Facebook Ads Manager allows for easy creation and management of advertising campaigns on both platforms simultaneously, simplifying the promotion process for marketers.
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Instagram is a popular social network, especially among the young audience.

Targeted Advertising in the UK: Effective Promotion of Your Business in London, Manchester and Other Cities

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Targeted advertising is one of the most effective tools for promoting a business online.
In the modern world of internet marketing, targeted advertising is becoming increasingly relevant and demanded in various countries, including the UK. It allows companies from London and Manchester to effectively attract customers, tailoring advertising campaigns to a specific target audience. Thanks to its flexibility and pinpoint impact on potential customers, targeted advertising in the UK helps to achieve maximum results with minimal costs.

Companies located in London and Manchester can use targeted advertising to attract a local audience, taking into account their interests, demographic data, geographic location, and other parameters. This allows for the optimisation of advertising campaigns and focusing efforts on attracting the most promising customers from the UK.

Targeted advertising in the UK can be diverse, including advertising on popular social platforms such as Facebook and Instagram. This provides the opportunity to interact with the local audience from London and Manchester at different stages of the sales funnel, which improves the overall effectiveness of advertising campaigns and increases the reach of potential customers.

Targeted advertising in the UK is an excellent tool for promoting business, especially for companies operating in London and Manchester. By using targeted advertising campaigns, marketers can attract the audience that most interests them, which in turn increases conversion and the overall effectiveness of advertising. Thanks to its flexibility and wide range of customisation options, targeted advertising becomes a key tool for achieving success in the UK market, especially for companies from London and Manchester.

It's also worth noting that the use of targeted advertising in the UK helps establish long-term relationships with customers, as businesses can show their ads only to those people who are genuinely interested in their products or services. This increases the level of customer satisfaction and contributes to business development in the UK market.
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Targeted advertising is one of the most effective tools for promoting a business online.
Targeted advertising is one of the most effective tools for promoting a business online.

By utilising the powerful targeting tools available on platforms such as Facebook and Instagram, you can tailor advertising campaigns to precisely deliver your message to your target audience.

The flexibility, scalability, and affordability of targeted advertising make it an ideal choice for businesses of all sizes and industries striving to improve their results and increase profits.