A good website not only attracts new customers but also helps retain them on a long-term basis
A good website plays a pivotal role in attracting customers, as it serves not only as an informational resource but also as a tool for establishing connections with the audience and expressing your brand's values.
First and foremost, a quality design and convenient website navigation create a positive first impression of your business. When visitors easily find the information they're interested in and receive useful content, they feel confident in your company and are more likely to make a purchase or order a service. In addition, a good website is optimized for search engines, ensuring high positions in search results and increasing organic traffic, which in turn attracts new customers.
Moreover, a good website provides opportunities for interacting with visitors through feedback forms, online chats, or social networks. This allows establishing direct contact with customers, quickly resolving their issues and answering questions, creating additional value for users, and enhancing their loyalty to the brand. Therefore, a good website not only attracts new customers but also helps retain them on a long-term basis.
A normal conversion rate is when 1-3 people out of 100 who visit your website place an order.
Website conversion depends on a multitude of factors such as industry, target audience, design and structure of the site, products or services offered, and the quality and level of content optimization. Due to this multifaceted nature, it's impossible to accurately predict a specific conversion for a particular site without analyzing its specifics and conducting an audit.
However, there are some average conversion rates by industry that can serve as a starting point for assessing the effectiveness of a site. Overall, the average conversion rate of sites in various industries ranges from 1% to 3%. For online stores or e-commerce sites, this indicator can be higher, reaching 4-5%. At the same time, in industries with a high level of competition and a long sales cycle, such as B2B or real estate, the conversion may be below average.
However, it's important to understand that a site's conversion is not a static indicator and can change over time due to optimization and improvement of user experience. By working on the design, structure, content, and marketing strategy of the site, you can significantly increase its conversion and attract more customers.
Investments in a quality website are long-term and can yield significant results in the future
The cost of creating a good website in Kazakhstan can vary depending on a multitude of factors, such as the complexity of the design, functionality, number of pages, integration with external services, and much more. In addition, website development can be done using ready-made templates or with a fully individual approach, which also affects the cost of the project.
Broadly speaking, the development of a corporate website or business card site with basic functionality and design can cost from several hundred to several thousand US dollars. Creating more complex websites, such as online stores, portals, or web applications, can be significantly more expensive - from several thousand to tens of thousands of dollars. The cost of services of professional developers and designers can also vary greatly, especially when it comes to international teams.
It is important to note that investments in a quality website are long-term and can yield significant results in attracting and retaining customers, increasing brand recognition, and boosting sales. Therefore, when choosing developers and determining a budget, one should pay attention not only to the cost of services but also to the quality of the proposed product and the experience of the specialists.