What is search advertising?
Just the essence briefly - more details at the bottom of the page.
Search advertising is a type of internet advertising that is displayed to users based on their interests, behavior, or the content of web pages. It can be presented in the form of text ads, banners, or videos. Search advertising is targeted based on keywords, user interests and behavior, as well as the content of web pages.
In simpler terms, search advertising is:
In simpler terms, search advertising is:
- Displaying your ads in Google search results for a fee - search advertising;
- Displaying your ads on a variety of different sites for a fee to visitors of these sites on topics they were previously interested in - "retargeting", advertising in the Display Network.
How will you acquire customers and orders from search advertising and how much does it cost?
What you need to know and it's important to understand
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The warmest customers with a ready need
Customers are attracted through contextual advertising via carefully set up advertising campaigns that display relevant ads to the target audience. This is achieved by using keywords, targeting by interests, demographics, and user behavior, as well as adjusting the advertising to the content of web pages. Thus, users see ads that match their needs and interests, increasing the likelihood of clicking on the ad and going to the advertiser's site.
You pay the search engine for each click on your ad, but only 1 out of 100 may become a customer
The percentage of clicks from contextual advertising that become customers can vary greatly depending on the industry, specific business, quality of the advertising campaign, and sales funnel. On average, the conversion from clicks in contextual advertising to purchases or leads is between 1% and 5%. However, successful campaigns with optimized ads and a sales funnel can achieve significantly higher conversion rates. It's important to note that results can vary greatly, and each business requires an individual approach and optimization.
If someone promises you a much higher conversion rate, they are likely scammers. Be careful.
If someone promises you a much higher conversion rate, they are likely scammers. Be careful.
The cost of acquiring a customer depends on the level of competition and the quality of your website
The cost per click (CPC) in search advertising depends on a number of factors, such as:
Competition:
Competition:
- The presence of many advertisers competing for the same keywords can increase the cost per click.
- Ad Quality and Relevance: Contextual advertising platforms, such as Google Ads, assess the quality of ads and their relevance to users. The higher the quality score, the lower the cost per click may be.
- Maximum Bid: Advertisers set a maximum bid they are willing to pay per click. The higher the maximum bid, the more likely you are to win the auction and have your ad displayed, but this can increase the cost per click.
- Geography and Time: The cost per click can vary depending on geography and time of day. In some regions or at certain times, the cost may be higher due to greater demand or competition.
Results of contextual advertising campaigns based on our clients' examples
Statistics of results in numbers
Our clients
We work with the UK, the EU, Ukraine, Kazakhstan, and other countries.
Marketing knows no borders!
Marketing knows no borders!
Prices for managing search advertising on Google
Prices are not a public offer.
If you have a counter-offer - write to us - let's discuss!
If you have a counter-offer - write to us - let's discuss!
One product/service
In the Google Search Network
399£/month
If you only have one product or service. The territory does not matter.
ORDER
Several similar products/services or several categories of products/services
In the Google Search Network
599£/month
If you have several products or services or several types of products/services.
For clarification - write to us. Types of products/services can vary greatly in volume of work.
For clarification - write to us. Types of products/services can vary greatly in volume of work.
ORDER
Large online store or many types of services
In the Google Search Network
999£/month
If you have a lot of products/services, diverse products/services that require separate work for each group of products/services.
The price is approximate, we can say exactly individually after assessing the volume of work.
The price is approximate, we can say exactly individually after assessing the volume of work.
ORDER
When choosing a performer to promote your business, consider the expected result in the total expenses ;)
Perhaps some of the competitors will offer, at first glance, more favorable conditions. Keep in mind that our experience in promoting various businesses is over 20 years. We know how to promote any business, and we can name real figures of results based on our practice. We will definitely make the promotion of your project much better than most cheaper competitors. As a result, attracting each new customer will be more profitable for you than with cheaper competitors.
I need advertising on Google Search
Yes, this is exactly what I need - quick results. And I have a budget for advertising of 500 British pounds per month or more.
If you enjoy reading, it's right here. If you want to get down to business, scroll back up.
About search advertising
Search advertising is a powerful tool for promoting a business online and can yield significant results when used correctly.
The main goal of contextual advertising is to show the most relevant and useful information to users.
Search advertising is a type of internet advertising that is displayed to users based on their interests, behavior, or the content of web pages they view. The main goal of search advertising is to show the most relevant and useful information to users who may be interested in the offered goods or services.
Search advertising can be displayed in the form of text ads, banners, videos, or other formats. It is typically placed on search engines like Google, as well as various websites and platforms that provide advertising space.
Search advertising can be displayed in the form of text ads, banners, videos, or other formats. It is typically placed on search engines like Google, as well as various websites and platforms that provide advertising space.
The main principles of search advertising operation
- Keyword targeting: Advertisers choose keywords that match the theme of their goods or services. When a user enters a query into a search engine that contains these keywords, they are shown a relevant contextual ad.
- Interest and behavior targeting: Advertisers can set up their ads to be shown to users considering their interests, demographics, and online behavior. This allows for the most relevant and personalized ads for each user.
- Content targeting: Advertisements can be shown on specific web pages that contain content related to the advertiser's goods or services theme. This ensures higher ad relevance and increases the likelihood of attracting interested users.
- Bidding and payment system: Contextual advertising typically uses a bidding system where advertisers specify the maximum amount they are willing to pay for a click or ad display. Ad placement is determined based on competition between advertisers' bids and the quality of the ad. Most contextual advertising platforms operate on a pay-per-click (PPC) or cost-per-impression (CPM) model. In the PPC model, advertisers pay only for actual clicks on their ads, and in the CPM model - for the number of ad impressions per 1,000 impressions.
- Metrics and analytics: Search advertising provides advertisers with access to various metrics and analytical data that help evaluate the effectiveness of advertising campaigns and optimize them based on the results obtained. Some of the key metrics include clicks, impressions, cost per click, conversions, return on investment, and others.
Advantages of search advertising
When used and optimized correctly, search advertising can become a key factor in the success and growth of a business in today's world.
- Target audience: Search advertising allows you to reach your target audience with high precision, thanks to numerous targeting parameters. This increases the likelihood of attracting interested users and enhances the effectiveness of advertising campaigns.
- Flexibility and control: Advertisers have full control over their advertising campaigns, including budget, bids, targeting parameters, and ad design. Search advertising also provides flexibility for quick changes and optimization of campaigns based on results.
- Pay for results: In the pay-per-click (PPC) model, advertisers pay only for actual clicks on their ads, allowing them to better control their advertising costs and investments.
- Instant results: Unlike some other types of marketing, search advertising allows you to quickly get results and attract traffic to your site or sales page immediately after launching an advertising campaign.
- Brand awareness: Search advertising helps companies increase their brand awareness, as ads appear in search results or on other relevant web pages. Increasing brand awareness leads to increased consumer trust and can contribute to the growth of the customer base.
- Easy scalability: Search advertising allows advertisers to easily scale their advertising campaigns, increasing or decreasing budget and traffic volume depending on current business needs and goals.
- Analysis and optimization: Search advertising provides access to analytical data and metrics that allow advertisers to analyze the effectiveness of their campaigns and optimize them based on the results. This helps to increase ROI (return on investment) and improve the effectiveness of advertising campaigns.
- Interaction with the audience: Search advertising also provides an opportunity to interact with the audience through various ad formats, such as video, interactive elements, or special offers. This helps to attract user attention and increase engagement with the ad message.
In general, search advertising is an important and effective internet marketing tool that allows companies to attract a target audience, increase sales, and strengthen their online presence. When used and optimized correctly, search advertising can become a key factor in the success and growth of a business in today's world.