Strategy development, constant results analysis, and tool adjustment
An outsourced marketing department attracts customers by using a strategic and integrated approach. Firstly, they research the market to understand the needs and behavior of your target audience. They analyze competitors, industry trends, and demand for your products or services. This data allows them to develop an effective marketing strategy.
After developing the strategy, the outsourced marketing department begins to implement it. This can include various channels and methods such as SEO, contextual and targeted advertising, SMM, content marketing, email marketing, and others. They monitor and analyze the results of each campaign to improve efficiency and optimize costs. All these actions aim to attract and retain customers, increase brand awareness, and increase sales.
With comprehensive promotion, the conversion rate is higher!
Using an outsourced marketing department can lead to a higher conversion rate for several reasons. Firstly, marketing professionals have deep knowledge and experience in attracting and retaining customers. They know how to effectively use various marketing channels and tools to achieve the best results. This means they can more accurately target your audience and motivate them to take action.
Secondly, an outsourced marketing department can use data and analytics to optimize marketing campaigns and improve conversion. They can track the effectiveness of various strategies and tactics, study customer behavior, and adapt their approaches based on the information obtained. This process of constant learning and improvement helps increase conversion and provides a better return on investment.
An outsourced marketing department is a more cost-effective solution for many companies.
The cost of using an outsourced marketing department instead of an in-house one is usually significantly lower. In Kazakhstan, an external marketing department can offer more favorable conditions, given that you pay only for the work done and do not bear the costs of maintaining a full-time department.
When you hire an in-house marketing department, you incur costs not only for salaries but also for benefits, training, office space, equipment, and software. Moreover, there are additional costs in time and resources to manage this staff. However, when using an outsourced marketing agency, you only pay for the services you need and gain access to a wide range of experts in various fields of marketing.